Anta is a Chinese sportswear firm based in the eastern city of Jinjiang. In 2023 it signed Kyrie Irving, one of the NBA's best players, to be the face of its basketball line. Other NBA stars followed suit, propelling the company's rise. It is now the third-biggest sportswear firm in the world by sales, closing in on Nike and Adidas.
The root of all superstition is that men observe when a thing hits, but not when it misses.