American maker of plant-based meat products. It went public in 2019 at a market value of almost $4bn. By early 2026 it was worth less than $400m. Its revenue shrank year on year in each quarter of 2025. In 2025 the company dropped "Meat" from its name and expanded into beverages, launching a flavoured sparkling water touting 20g of protein per can. It now displays its products' protein content prominently on its packaging.
See plant-based meat.
Experience is a good teacher, but she sends in terrific bills.