American maker of plant-based meat products. It went public in 2019 at a market value of almost $4bn; by early 2026 it was worth less than a tenth of that. Revenue shrank year on year in each quarter of 2025. In 2025 the company dropped "Meat" from its name and expanded into beverages, launching a flavoured sparkling water touting 20g of protein per can. It now displays its products' protein content prominently on its packaging.
It is always the best policy to tell the truth, unless, of course, you are an exceptionally good liar.