HeyTea is a Chinese upmarket tea chain. Since 2023 it has led the way for Chinese tea brands in America, opening more than 40 US shops. It is one of several Chinese chains, alongside Mixue and Chagee, competing with Taiwanese rivals such as Gong Cha (2,200 outlets globally, 240+ in America) and Coco (5,000+ franchises).
The main thing is the play itself. I swear that greed for money has nothing to do with it, although heaven knows I am sorely in need of money.