Japanese carmaker, once the sixth-largest in the world by sales. As of 2026 Nissan is in the second year of a brutal restructuring, with seven factory closures planned by 2028. Its chief executive is Ivan Espinosa.
Nissan has struggled with the shift to electric vehicles more than most. Conventional petrol vehicles make up 80% of its sales. It struck a partnership with Wayve, a British startup developing self-driving technology, to improve its advanced driver-assistance systems, though the record of such arrangements has been mixed.
At the end of 2024 Nissan and Honda began talks over a merger that would have created the world's third-largest carmaker by sales. The talks collapsed in acrimony. Mr Espinosa has spoken of joint procurement standards for commoditised inputs, such as wiring or steel, to give carmakers greater pricing power with suppliers.
Horse sense is the thing a horse has which keeps it from betting on people.