Rede Globo is a Brazilian media company that long dominated the country's entertainment landscape. It was a prolific producer of telenovellas to which Brazilians were glued every evening. Much like old Hollywood, Globo produced everything in-house, keeping the country's best actors, screenwriters and directors on contract and preventing them from working for other companies. The rest of the industry was left with the cinematic scraps of advertising and music videos.
Globo's monopoly was weakened by the "Paid TV Law" of 2011, which lifted restrictions on foreign ownership of cable TV channels and mandated that paid channels broadcast at least three and a half hours of Brazilian content every week during prime time, half of which had to be independently produced. Independent production houses mushroomed to fill these mandatory slots. Though Globo remains dominant, the law broke its stranglehold and helped foster an independent Brazilian film and television industry.
Give your very best today. Heaven knows it's little enough.