Toto is a century-old Japanese firm best known as the world's largest toilet-maker. It is also a leading producer of electrostatic chucks—ceramic plates that hold silicon wafers firmly in place while memory chips are etched. Toto's operating profit from advanced ceramics now accounts for more than half of its total.
My method is to take the utmost trouble to find the right thing to say. And then say it with the utmost levity.