Boyko Borisov is a former bodyguard turned politician with man-of-the-people charm who has run Bulgaria on and off since 2009. He is a three-time prime minister and founder of GERB, the country's dominant political party. A scandal in 2020 led to his arrest on charges of blackmail, which he denied; he has not been prosecuted. He was widely seen as the power behind the throne during the premiership of Rosen Zhelyazkov, who resigned amid mass anti-corruption protests.
It's not whether you win or lose, it's how you place the blame.