Major South Korean K-pop label, founded by Bang Si-hyuk. HYBE is behind BTS, one of the world's biggest bands; BTS's seven male members spent nearly four years completing South Korea's required military service before reuniting in 2026 for a world tour. The company's boss is Jason Jaesang Lee.
Bang Si-hyuk has said the company wants to "get the K out of K-pop", and HYBE runs training programmes in Los Angeles and Mumbai as part of its international expansion. HYBE x Geffen Records, a joint venture with Universal Music Group, formed the multinational girl group Katseye in 2023 through a televised talent show in Los Angeles.
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